Nothing turns heads like a Hollywood-inspired blonde or golden, sun-kissed highlights in your hair. Whether your locks are the whitest of whites, or a bright, wheat-colored blonde, your hair needs special protection from the harsh impurities in water and the chemicals in shampoos. Paul Mitchell Platinum Blonde Shampoo provides blonde hair the hydration and cleansing it needs without being harsh or adding more impurities to lightened locks.
With subtle violet hues and natural conditioners, Paul Mitchell's Platinum Blonde Shampoo works to eliminate brassiness from blonde and gray strands. White or lightened tresses sparkle once harmful buildup is removed and brassiness and yellows become neutralized with this special formula. The result is hair that is shiny, rejuvenated, and with brighter, more vibrant color than ever before.
To use Platinum Blonde Shampoo by Paul Mitchell, apply a small amount to wet hair and work into a rich, luxurious lather making sure all hair is evenly covered. Leave on 3-5 minutes to allow the violet hues to neutralize brassiness, rinse thoroughly, and follow with your favorite Paul Mitchell conditioner.