Just like skin, hair can lose vital nutrients as we age. Aging causes hair to lose much of its elasticity over time, leaving it thinner, drier, and more prone to damage than younger hair. This results in hair that lacks body and shine, and appears completely dull and lifeless. Just like the skin as we age, color and texture of mature hair can often be sapped from the surface. Vital moisture and rich antioxidants can help restore the youthful appearance of hair, and Wella Age Strengthening Shampoo provides these vital nutrients to the hair. This makes it appear younger, more vibrant, and completely refreshed.
Not only has mature hair been exposed to more free radicals over time, it has also typically been processed more and exposed to more heat styling. The results of which end up with hair looking dull, lifeless, and old. Wella Age Strengthening Shampoo is specially formulated to help nourish and to strengthen mature hair so that it appears refreshed and lively once again. With rich extracts of rooibos and karite, Wella Age-Strengthening Shampoo works by penetrating deep into each strand of hair and providing intense moisture. The rooibos extract is a phytochemical--a powerful antioxidant--which works to remove free radicals from the hair, leaving it refreshed, balanced, and lively. Karite works to provide extreme moisture to tired, lacklustre hair giving it youthful softness and shine once more.
Wella Age Strengthening Shampoo works best when combined with one of the unique conditioners from the Wella line of hair care products. Providing intense hydration, balancing, or to reverse the hands of time, Wella's line of conditioners perfectly compliments Wella Age Strengthening Shampoo. It is gentle enough to use every time you shampoo. Apply Wella Age Strengthening Shampoo to wet hair, and massage in with your fingertips. Begin at the scalp and work your way down to the ends, and rinse thoroughly. Follow with Wella conditioner to maximize the results of this age defying shampoo. Style as usual, and immediately you will notice how much softer, healthier, shinier, and YOUNGER your hair looks. The more you use Wella Age Strengthening Shampoo, the more refreshed, rejuvenated, and revived your hair will look. With each and every use, your hair will appear years younger.
When it comes to removing free radicals from our bodies, phytochemicals work as powerful antioxidants. Antioxidants not only prevent disease and many of the effects of aging, but they can also improve the look and feel of hair and skin. Having an age-defying shampoo which actually includes rooibos, a powerful antioxidant, helps to get right to work at making hair look and feel years younger in just a single application. Continued use of Wella Age Strengthening Shampoo is like discovering the Fountain Of Youth for your hair--it works deep within the cuticle of each strand to restore vitality and shine. The end result is hair which is exceptionally shiny, full of body, and utterly touchable. Wella Age Strengthening Shampoo will help to combat some of the major problems of mature hair by removing free radicals, and helping to strengthen it from the inside out.